Pitching your business to a room of potential investors can be daunting. Often the line between success and failure for a start-up is the ability to craft and convert a great pitch. Here are 10 tips to get you thinking. …
Your purpose as a start-up sales executive, client acquisition manager, or even as the CEO is to acquire new clients. Your role is to sell your services to organisations in your target market. In start-up sales, you need to set…
Design Thinking and Lean Startup are part of the innovation portfolio. These methodologies are being used by corporates as well as startups to structure and de-risk their innovation activities. Inspired by success stories such as Uber and Airbnb companies are…
Starting a business is easy, but getting a venture to a state where it can trade successfully, on a profitable sustainable basis is difficult. Even after taking in rounds of investment, haveing a venture you can IPO or sell, the…
We’ve long understood the concept of ‘crossing the chasm’. The task of established start-ups who have found the repeatable business model, but can’t get to that next step – the step of scaling up. Great products, cool brand, nice looking…
Over the past few years, there has been a shift in the way mainstream companies regard innovation. Innovation within regular companies is endless meetings, financial approval, and various different stakeholders. All, of course, slow down innovation. When these companies look…
You’ve formed a company. You’ve built your product. You’ve validated the market and there has been early interest from a small number of potential clients. So what are the next steps? Sales in the startup. That’s the next step.…
Sales management of your opportunities requires different attention and investment by you, dependent on where you deem them to be in the sales funnel. The incorrect sales approach - at the wrong time - will damage your chances of moving…
Finding a product/market fit is the most important task a new business idea has. Forget branding, marketing, selling, or getting press coverage - that means you are simply spending money and time you cant afford to. A central part of…
Ideas are things that come and go too often. Without a framework to capture and develop ideas in your business you are possibly losing out on potential new products or new ways of operating. The really great ideas usually spring…